Basic Tops and Layering Garments

Something that is very important to my target market are the basics - singlets, long sleeves tops and tees to layer up and wear as a base for something else - comfort, warmth, practicality and style are important! A great example of a label that I believe do basics really well are Bassike and KowTow. Bassike has a range of both woman's and men's basics in a beautiful soft cotton, some with stripes, other without, in a range of colours all perfect for layering in winter and wearing solo in summer. What I really love about their [products are how casual - yet how cool looking they are. Both KowTow and Bassike include unusual seam lines and panels to make a plain singlet or tee that little bit different.

Here I have designed a range of singlets, tees and long sleeve tops to layer up. The fabric of these basics will either be New Zealand Merino or a soft Organic Cotton - this means they will be great for winter and summer and feel like heaven against the skin! I have tried to include interesting panel lines and seams for a little bit of differences. A lot of these basics will have raw edges, which gives them a casual look. They will be available in a variety of different colours so that the more daring side of my target market can choose to go bright bright bright!

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